PRODUCT MARKETING MANAGER

Job Description
Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Responsibilities
·     Determines customers' needs and desires by specifying the research needed to obtain market information
·     Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new       product ideas and/or product or packaging changes
·     Manages Product roadmap and product lifecycle
·     Coordinate and work with the Sales and Marketing team to create Go-To-Market and positioning strategies
·     Assesses market competition by comparing the company's product to competitors' products
·     Provides source data for product line communications by defining product marketing communication objectives
·     Obtains product market share by working with sales director to develop product sales strategies
·     Assesses product market data by calling on customers with field salespeople and evaluating sales call results
·     Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses;
      answering questions and requests
·     Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules
·     Brings new products to market by analysing proposed product requirements and product development programs; preparing return-on-investment       analyses; establishing time schedules with engineering and manufacturing
·     Introduces and markets new products by developing time-integrated plans with sales, advertising, and production
·     Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume;
      costing special and customized orders
·     Completes operational requirements by scheduling and assigning employees; following up on work results
·     Maintains product management staff by recruiting, selecting, orienting, and training employees
·     Maintains product management staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results
·     Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications;
      establishing personal networks; participating in professional societies
·     Contributes to team effort by accomplishing related results as needed

Skills And Qualifications
·     Product Management
·     People Management
·     Understanding the Customer
·     Product Development
·     Requirements Analysis
·     Pricing
·     Planning
·     Competitive Analysis
·     Sales Planning
·     Inventory Control
·     Financial Planning and Strategy

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