Today's technology has given rise to more immediate connections that facilitate conversations and the fulfilment of needs and desires. Gone are the days of having to wait for the weekend to purchase something from the mall or supermarket. A person can go online using a mobile device, choose something, complete the purchase using an online payment system and go back to the day’s activities. This can even be done in a train, a bus, or even while waiting for food in a restaurant.
More people expect instant gratification and fewer and fewer hassles in getting this done. Some estimate that the on-demand economy will rise from “just” USD 14 billion in 2014 to no less than USD 335 billion in 2025. In the United States alone, the number of people working within the on-demand economy is expected to grow to at least 7.6 million by 2020 from today’s 3.2 million.
Can you imagine what that figure will be if we factor in the rest of the world?
Customers are already demanding more immediate gratification. Additionally, the emergence of much better information and communications technology has allowed talent from various territories being available to a much wider audience. Likewise, better facilities for shipping have allowed product suppliers to do business from almost anywhere and get their stuff delivered directly to their customers.
These conveniences and technology have also allowed a workable two-career or even three-career existence for many in the US and, presumably, other countries with similar information technology infrastructure. Some have focused on their “dream” job and became their own bosses, choosing their own hours and picking their own projects and jobs. This freedom, generally unheard of in the usual workplace setting, and being able to work on projects that have deep personal appeal to the person working on it comprise an almost irresistible proposition. The benefits and being able to chart one’s own path are enough for many to to take the plunge though there are issues related job security, insurance or healthcare.
Besides, technology and the on-demand economy have made it easy to reach out to other talents so that no one needs to do work alone. Say, for example, a photographer is asked by a client to do not just photography but also a video, a whole marketing website and even an accompanying blog, that photographer can, with some grit and a lot of hard work, put everything together with the help of other on-demand professionals like scriptwriters, filmmakers, marketing consultants, bloggers and web developers. After the project, those on-demand professionals go back to their own individual projects until another opportunity presents itself for them to come together once again. Perhaps that opportunity may involve just the filmmaker and the blogger but the work they did together facilitated future partnerships and opportunities.
Change will come. Accept it. Thrive in it.
The speed by which the on-demand economy operates has caught almost everyone by complete surprise, and those who insisted that things wouldn’t change that much are now scrambling to catch up and stay relevant. Nokia and Blackberry downplaying the change the iPhone represented, led to their companies losing their prominence and power at such a surprising pace, amusingly enough, to the iPhone itself.
At this point, as it has been in any point in history when some technological revolution dramatically changed things, people need to embrace technology and the way people do things because of that technology. The bottom line in any service or product, indeed, in any business, is to delight customers. That’s the rule of the marketplace. The person or company that does it will succeed and continue to succeed. Those who do not will soon find themselves losing relevance, customers and revenue. No one, whether an individual or humungous conglomerate, can continue to exist if customers are not served the way they want to be served, when they want to be served. They will just look somewhere else. No one has a monopoly on a service or product after all.
Who knows? Maybe you can surf this on-demand economy better than the big boys. This may yet be your chance to do the best work of your life.
“We passionately care about these people. We are seeking to humanise their jobs.”
Marc Bardi, head of Business Partnerships and Investments at Simone Studios Pte Ltd made this very clear at the Creative Business Cup (CBC) on 17 November 2018. The CBC is global year-round initiative empowering entrepreneurs in the creative industries, helping them grow their business ideas, connecting them to investors and the global markets and strengthening their innovative capabilities for the benefit of industry and society. The creative industries contribute significantly to the world’s growth and employment and it increasingly helps develop solutions to the challenges faced by different industries through cross-sector innovation, thereby creating a more dynamic and competitive society.
Marc illustrated the situation faced by the world’s freelancers and explained that while passion in some field may be a driving force in any artist’s life, it was necessary to be good in that discipline and this comes from talent and creativity. Passion, talent and creativity should, in turn, be nurtured, coached and trained by those who are recognised experts in their fields if the world’s creative talent is to address the needs of industry and society. The push toward excellence becomes increasingly necessary in the fast-moving digital economy as more and more people take part in it, either offering services or looking for professionals to get some work done.
He then underscored the need for true professionals especially in jobs that cannot be done by just one talented individual. There are endeavours that need a team, a collaborative effort so that truly amazing work can be done.
It is in response to these concerns plus the ever-growing reality that some of the world’s best creative talents remain underutilised by not having work on a regular basis that GIGCO was born. GIGCO facilitates the growth of creative talent, allows a much easier way of monetising one's passion through honest hard work and gives access to a growing number of professionals to allow seamless collaboration and the achievement of genius.
Marc got the crowd all excited as he described the features of the GIGCO mobile app and introduced the GIGCO superheroes. After all, the superheroes represent one of GIGCO’s most powerful and compelling ideals, that given the right access, training and opportunity, anyone can achieve the extraordinary as if in possession of superhuman abilities.
The Genius of Talent and Collaboration
The proof of the pudding is in the eating and this is very true in the creative field. The genius behind GIGCO is that one incredibly talented person working in collaboration with other equally talented individuals can result in what can only be described as extraordinary. A GIGCO creative team composed of two photographers, a videographer, drone operator, 360° photographer, models and supporting staff came together at the SeaHill condominium to put together a media package to help in marketing one very special condo unit.
Research has revealed that properties listen with professionally done photography and videography are more quickly viewed and then rented or purchased. The GIGCO team put together the complete package for the SeaHill property to give potential buyers a significant virtual experience of the place while facilitating the best deal for the seller.
The stunning imagery executed by the most talented creative professionals together with the humanising element of models in some choice shots gives the feeling of actually being in the property with a visit most likely just being a confirmation of what has already been seen.
This, indeed, is the power of creatively and excellently executed imagery completed by GIGCO.
Join the Genuine Gig Economy with GIGCO!
GIGCO is a gig-economy platform facilitating the exchange of paid services. The client is the GIGmaker, the service provider the GIGster. The job is a Gig.
GIGmakers easily find service providers & GIGsters get the best Gigs!
GIGmakers choose from GIGster photographers, videographers, narrators & models as well as GIGster carpenters, electricians, handymen, movers, painters & plumbers & many more!
We’re expanding to include copy editors, software developers, web developers, content marketers, SEO writers, graphics designers, sales professionals & so many more.
GIGCO has international payment options allowing Gigs across seas and territories.
GIGCO provides both training opportunities & a community of experts who will mentor aspiring GIGsters.
Start the gig-economy journey by registering on the .